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http://psychologyformarketers.com/loss-aversion/
http://www.beinghuman.org/article/loss-aversion
https://www.youtube.com/watch?v=QX_oy9614HQ&ab_channel=IgniterMedia
https://www.damninteresting.com/hyperbolic-discounting/
https://www.psychologytoday.com/blog/brain-bugs/201209/temporal-myopia-making-bad-long-term-decisions
https://www.damninteresting.com/the-baader-meinhof-phenomenon/
https://www.youtube.com/watch?v=p6hnC6QLvfo&ab_channel=Nerdwriter1